For example.

Mom’s pickled beets are really tasty. But (no offense Mom) in the right hands, we realized we can turn them into a 100% biodegradable, non-toxic, antimicrobial, sustainable replacement for the plastic used in packaging.

Beets. The sustainable solution to microplastics in our bodies, megaplastics in our oceans, and improved food safety. Who knew?

Now, pass me the beets Mom.