For example.

Mom’s pickled beets are really tasty. But (no offense Mom) in the right hands, we realized we can turn them into a 100% biodegradable, non-toxic, antimicrobial, sustainable replacement plastic used in packaging.

Beets. The sustainable solution to microplastics in our bodies and the environment, megaplastics in our oceans, improved food safety, and increased food recovery.

Who knew? Now, pass me the beets Mom.